AI turned my writing into something I was ashamed of

Two years ago, I built an AI system that could copy my voice perfectly.Then one day I read my own tweets and wanted to hide.

​The content had everything right on the surface. It "sounded like me." But reading it made me cringe. I felt embarrassed I'd published it.

​The problem wasn't that AI helped me write it. The problem was that these were not truly my own thoughts.

​I'd been so focused on perfecting my prompts that I'd forgotten to work on my own thinking. I was feeding my audience processed ideas instead of my own raw curiosity.

​The AI brain rot nobody talks about

​Most creators won't admit this, but I'd developed what I call AI brain rot.

​We usually associate this with mindless TikTok scrolling. But there's growing evidence that cognitive decline is real for heavy AI users who use it wrong.

​The symptoms crept up slowly. I was constantly forgetting things. Struggling to connect dots. My mind had gone dormant.Instead of noticing what made me curious, I'd ask AI: "What should I write about?"

​Instead of wrestling with ideas until I found my own words, I'd ask AI: "How do I say this?"

​I'd become dependent on AI to think FOR me.

​The shift that changed everything

​When this finally dawned on me, I knew something had to change.Instead of asking AI to think FOR me, I started asking it to think WITH me.

​I adopted the mindset of AI as a sparring partner, not a ghostwriter. A mirror for my own thinking patterns.

​Here's what that actually looks like:

​I'll write something, then ask: "What assumptions am I making here that I haven't questioned?"

​This type of questioning leads you down interesting and unexpected paths.

​Another one: "What would someone who completely disagrees with this argue?"

​The point isn't to debunk my ideas. It's to stress-test them. To find the edges where my thinking gets lazy.

​The meta-questioning breakthrough

​But here's the real game-changer: meta-questioning. Basically, asking AI how to ask AI better questions.

​This could look like: "What should I be asking you to find surprising angles I'm missing?"

​Or: "What question would push my thinking further on this topic?"Or: "If you were trying to challenge this idea, where would you probe first?"

​This simple approach has led me down more unexpected paths than any framework or prompt template ever did.

​Why this matters for your brand

​The people complaining that AI produces generic content are feeding it generic thinking.

​AI doesn't kill creativity. It exposes lazy thinking.

​Your competitors are using AI as a content factory. Churning out posts that sound like everyone else's posts. Building sales-page bios that ChatGPT could've written.

​Meanwhile, you could be using it to sharpen your thinking. To challenge your assumptions. To find the uncomfortable truths that make your content actually valuable.

​This is your competitive advantage.

​While everyone else automates their humanity away, you're using AI to amplify yours. To think more clearly. To connect dots others miss.Your creative process stays intact. Your voice stays authentic. AI just helps you think more rigorously about what you're actually saying.

​Try this now

​Take your last piece of content. Ask AI: "What assumptions am I making here that I haven't questioned?"

​Then ask: "What question should I be asking myself about this topic that I'm not asking?"

​Watch what happens when you stop asking AI to think FOR you and start asking it to think WITH you.

​The brands that win in 2025 won't be the ones with the best AI workflows.

​They'll be the ones who use AI to uncover and destroy their own BS.