Most people like to take one of two stances when it comes to content automation. Either automate it all (aka vibe marketing) or keep it old school and don't automate at all. But I don't agree with either approach. Automating everything with AI is just as lazy as refusing to touch it at all. I know. The AI bros will hate this and the anti-AI crowd will hate this too. But hear me out... When I Realized I Was Committing Brand Suicide Early in building my content system, I caught myself doing...

Two years ago, I built an AI system that could copy my voice perfectly.Then one day I read my own tweets and wanted to hide. ​The content had everything right on the surface. It "sounded like me." But reading it made me cringe. I felt embarrassed I'd published it. ​The problem wasn't that AI helped me write it. The problem was that these were not truly my own thoughts. ​I'd been so focused on perfecting my prompts that I'd forgotten to work on my own thinking. I was feeding my audience...